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NBF
BUILT | BY | EFFORT

SHOP THE NEWEST DROP

ESSENTIAL Crew Jumper

ESSENTIAL Crew Jumper

OG 7/8 Tights

OG 7/8 Tights

BUNDLE & SAVE

LIMITED EDITION TEE - EARNED

LIMITED EDITION TEE - EARNED

BUY 2 Pairs of OG 7/8th Tights
& get $10 OFF

New Arrivals

TRAIN WITH

North Brother Fitness

& JOIN OUR COMMUNITY

The limited edition “EARNED NOT GIVEN” tee is the beginning of our Story Range — where every tee has meaning behind it.

For us, this one is personal. It’s how our family lives, how we run our gym, and what we want our girls to grow up believing.

Raising four girls, all with different abilities and neurodivergent backgrounds, we’ve always wanted them to see what effort can do. That hard work matters. That you keep showing up, even when things feel hard.

On Mother’s Day, Evie wrote in her school presentation:
“I love my mum because she pushes herself even when things are hard.”

That made me so proud because more than anything, I’m grateful that’s how my girls see me. Not perfect. Just someone who keeps going.

That’s what this tee means to me.
EARNED. NOT GIVEN.

#keepgoing #builtbyeffort #keepmoving #gymwear #motivational

The limited edition “EARNED NOT GIVEN” tee is the beginning of our Story Range — where every tee has meaning behind it.

For us, this one is personal. It’s how our family lives, how we run our gym, and what we want our girls to grow up believing.

Raising four girls, all with different abilities and neurodivergent backgrounds, we’ve always wanted them to see what effort can do. That hard work matters. That you keep showing up, even when things feel hard.

On Mother’s Day, Evie wrote in her school presentation:
“I love my mum because she pushes herself even when things are hard.”

That made me so proud because more than anything, I’m grateful that’s how my girls see me. Not perfect. Just someone who keeps going.

That’s what this tee means to me.
EARNED. NOT GIVEN.

#keepgoing #builtbyeffort #keepmoving #gymwear #motivational

The FOUNDATION Y Crop and FORGED Crop are our highest support styles.

If you want maximum support and a more locked-in, compressive feel — go the FORGED.
If you prefer strong support with a little less compression and a more comfortable everyday feel — the FOUNDATION Y is your go-to.

#gymselfie #gymgirls #style #gymlife #gymworkout

The FOUNDATION Y Crop and FORGED Crop are our highest support styles.

If you want maximum support and a more locked-in, compressive feel — go the FORGED.
If you prefer strong support with a little less compression and a more comfortable everyday feel — the FOUNDATION Y is your go-to.

#gymselfie #gymgirls #style #gymlife #gymworkout

Always this. Pure perfection in our ELEVATE Long Sleeve Crop paired with the OG Tights. Built to move, built to feel good, built to wear on repeat.

#builtbyeffort #croptop #gymwear #beauty #motivation

Always this. Pure perfection in our ELEVATE Long Sleeve Crop paired with the OG Tights. Built to move, built to feel good, built to wear on repeat.

#builtbyeffort #croptop #gymwear #beauty #motivation

Behind every idea there’s people helping carry the vision.
They answer those late night txts and give feedback on the crazier ideas. They support, and help build it up from nothing.

So grateful for the crew behind us that continue to back the ideas and help bring them to life 🖤

@leedavisonmedia thanks for capturing it all exactly how it felt, fun and fierce 🔥

#builtbyeffort #gymwear #trainhard #trainingmotivation #community

Behind every idea there’s people helping carry the vision.
They answer those late night txts and give feedback on the crazier ideas. They support, and help build it up from nothing.

So grateful for the crew behind us that continue to back the ideas and help bring them to life 🖤

@leedavisonmedia thanks for capturing it all exactly how it felt, fun and fierce 🔥

#builtbyeffort #gymwear #trainhard #trainingmotivation #community

Since starting this whole adventure, my poor friends, members, and Dean have been subjected to random photos, mid-conversation clothing adjustments, and me constantly saying “just feel this fabric” 😂

But honestly, thank you for backing me, hyping me, wearing the pieces, and being the support crew behind Built By Effort. Seeing our gear out in the community we built means more than I can explain. #builtbyeffort #supportcrew

Since starting this whole adventure, my poor friends, members, and Dean have been subjected to random photos, mid-conversation clothing adjustments, and me constantly saying “just feel this fabric” 😂

But honestly, thank you for backing me, hyping me, wearing the pieces, and being the support crew behind Built By Effort. Seeing our gear out in the community we built means more than I can explain. #builtbyeffort #supportcrew

The FORGED Crop features reinforced lower paneling to stop any under-boob movement, plus added side coverage through the underarm panels for a secure, held-in feel without digging in.

Extra support where it matters means you can run, throw, lift, jump, and move through high-intensity sessions with confidence — no adjusting mid workout, no distractions.

Made for CrossFit, running, conditioning, and every session that demands more.
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#crossfit #hyrox #lifting #lookgood #builtbyeffort

The FORGED Crop features reinforced lower paneling to stop any under-boob movement, plus added side coverage through the underarm panels for a secure, held-in feel without digging in.

Extra support where it matters means you can run, throw, lift, jump, and move through high-intensity sessions with confidence — no adjusting mid workout, no distractions.

Made for CrossFit, running, conditioning, and every session that demands more.
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.
#crossfit #hyrox #lifting #lookgood #builtbyeffort

GRIT Shorts.

Made for the guys who train but still want gear that looks good outside the gym.
Strong fit. Lightweight feel. Everyday comfort.

#builtbyeffort #clothing #mensgear #training #trainhard

GRIT Shorts.

Made for the guys who train but still want gear that looks good outside the gym.
Strong fit. Lightweight feel. Everyday comfort.

#builtbyeffort #clothing #mensgear #training #trainhard

LUNAR MAUVE.

A soft neutral built for hard work.

The newest shade in our FOUNDATION Collection is now live. Supportive, sculpting, and made to move through every session with you.

#builtbyeffort #gym #clothingstore #new #clothing

LUNAR MAUVE.

A soft neutral built for hard work.

The newest shade in our FOUNDATION Collection is now live. Supportive, sculpting, and made to move through every session with you.

#builtbyeffort #gym #clothingstore #new #clothing

The set you throw on for a run and somehow wear the rest of the day.
Shop the range via the link on our bio👌🏾

#activewear #builtbyeffort #trainingmotivation #gymgear #crossfit

The set you throw on for a run and somehow wear the rest of the day.
Shop the range via the link on our bio👌🏾

#activewear #builtbyeffort #trainingmotivation #gymgear #crossfit

The tights you’ll reach for every single time.
Buttery-soft, no front seam, supportive in all the right places — honestly the dreamiest tights around.

$69 each or grab 2 pairs and save $10.
Built for training, recovery, coffee runs and everything in between.

#BuiltByEffort #NBFClothing #tights #gymwear #activewearaustralia

The tights you’ll reach for every single time.
Buttery-soft, no front seam, supportive in all the right places — honestly the dreamiest tights around.

$69 each or grab 2 pairs and save $10.
Built for training, recovery, coffee runs and everything in between.

#BuiltByEffort #NBFClothing #tights #gymwear #activewearaustralia

Have you felt our OG Tights yet?

Buttery-soft feel, no front seam, and added inner thigh paneling designed for comfort where it matters most.

Honestly… what more do you need?
:
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#streetwear #gymwear #training #tights #smallbrands

Have you felt our OG Tights yet?

Buttery-soft feel, no front seam, and added inner thigh paneling designed for comfort where it matters most.

Honestly… what more do you need?
:
:
#streetwear #gymwear #training #tights #smallbrands

The ESSENTIAL CREW has landed.

Built for the stupid cold mornings, post-training coffees, school runs, and everything in between. Comfortable, and easy to wear every day.

Available now for $70.
Limited stock — once they’re gone, they’re gone.

#BuiltByEffort #training #gymlove #jumpers #itscoldoutside

The ESSENTIAL CREW has landed.

Built for the stupid cold mornings, post-training coffees, school runs, and everything in between. Comfortable, and easy to wear every day.

Available now for $70.
Limited stock — once they’re gone, they’re gone.

#BuiltByEffort #training #gymlove #jumpers #itscoldoutside

The Crew from NBF Barbell Academy wearing the OG Tee from their latest Comp @montage_barbell_club
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#clothing #lifting #competition #olympiclifting #motivational

The Crew from NBF Barbell Academy wearing the OG Tee from their latest Comp @montage_barbell_club
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#clothing #lifting #competition #olympiclifting #motivational

Shop the look with our limited edition tee, once sold this tee won’t be available again
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#online #gymclothing #clothing #crossfit #motivational

Shop the look with our limited edition tee, once sold this tee won’t be available again
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#online #gymclothing #clothing #crossfit #motivational

The FOUNDATIONS Bra is comfort and support, it doesn’t dig into your traps and offers support for those intense workouts.
Shop now
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#clothingbrand #gymlove #gymclothing #gymworkout #gymlife

The FOUNDATIONS Bra is comfort and support, it doesn’t dig into your traps and offers support for those intense workouts.
Shop now
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#clothingbrand #gymlove #gymclothing #gymworkout #gymlife

We are built different. We are built by effort 💪🏾
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Tested on the floor @northbrotherfitness
#builtbyeffort #trainingmotivation #clothing #trainhard #gymwear

We are built different. We are built by effort 💪🏾
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Tested on the floor @northbrotherfitness
#builtbyeffort #trainingmotivation #clothing #trainhard #gymwear

Black on grey.
Built to train in, easy to live in - Monochrome is my way of life
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@northbrotherfitness
#clothing #activewear #streetwear #branding #builtbywffort

Black on grey.
Built to train in, easy to live in - Monochrome is my way of life
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@northbrotherfitness
#clothing #activewear #streetwear #branding #builtbywffort

It’s all in the details.
Tights are online Friday 8pm 🫶🏽
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#gymclub #tights #builtbyeffort #clothing #boutique

It’s all in the details.
Tights are online Friday 8pm 🫶🏽
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#gymclub #tights #builtbyeffort #clothing #boutique

Put it on “just to try it”…
Didn’t take it off 👌🏾
Limited edition heavy tee with the everyday shorts.
One run. Won’t be restocked
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#gymfit #clothingdesign #streetwear #comfy #limitededition

Put it on “just to try it”…
Didn’t take it off 👌🏾
Limited edition heavy tee with the everyday shorts.
One run. Won’t be restocked
.
.
.
#gymfit #clothingdesign #streetwear #comfy #limitededition

Not every piece needs to scream for attention.

The OG Tee in olive does what it’s meant to — clean, easy, and built to be worn on repeat. It’s that throw-on after training, before coffee, or straight back into the next session.

Same fit. Same feel. Just a colour that hits different.

Tested on the floors of @northbrotherfitness #gymgear #gymwear #clothing #fashion #builtbyeffort

Not every piece needs to scream for attention.

The OG Tee in olive does what it’s meant to — clean, easy, and built to be worn on repeat. It’s that throw-on after training, before coffee, or straight back into the next session.

Same fit. Same feel. Just a colour that hits different.

Tested on the floors of @northbrotherfitness #gymgear #gymwear #clothing #fashion #builtbyeffort

The OG tee is the one you’ll come back to every time. Designed to wear in the gym or on the street, it’s a fit for everything.
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Tested on the floors of @northbrotherfitness
#builtbyeffort #gymgear #clothingbrand #gymgear #trainingmotivation

The OG tee is the one you’ll come back to every time. Designed to wear in the gym or on the street, it’s a fit for everything.
.
.
Tested on the floors of @northbrotherfitness
#builtbyeffort #gymgear #clothingbrand #gymgear #trainingmotivation

Meet the Elevate Crop — made to move with you through it all.

Supportive enough for workouts, secure enough for lifting, and comfortable enough to dance through life in. Designed to hold you in without holding you back.

With long sleeves for the cooler months, it’s the perfect mix of function and style — whether you’re training hard or heading out after.

Built for movement. Made to elevate.

#comingsoon #clothingbrand #activewearaustralia #womensclothing #moveinconfidence

Meet the Elevate Crop — made to move with you through it all.

Supportive enough for workouts, secure enough for lifting, and comfortable enough to dance through life in. Designed to hold you in without holding you back.

With long sleeves for the cooler months, it’s the perfect mix of function and style — whether you’re training hard or heading out after.

Built for movement. Made to elevate.

#comingsoon #clothingbrand #activewearaustralia #womensclothing #moveinconfidence

OG DROP GIVEAWAY 🔥

Meet the first release.
The FORGE Bra — supportive, flattering and built to move.
The RISE Tee — your everyday training staple.
The ELEVATE Long Sleeve Bra — sleek, strong and made for cooler mornings and hard sessions.

We’re giving one lucky winner the chance to score pieces from our OG drop before they’re even online.

To enter:
✔️ Like this post
✔️ Follow our page
✔️ Tag 2 friends in the comments
✔️ Share this post to your story

🏆 Winner announced May 5th.

Built by Effort.

#giveaway #activewearaustralia #gymwear #builtbyeffort #motivation
@northbrotherfitness

OG DROP GIVEAWAY 🔥

Meet the first release.
The FORGE Bra — supportive, flattering and built to move.
The RISE Tee — your everyday training staple.
The ELEVATE Long Sleeve Bra — sleek, strong and made for cooler mornings and hard sessions.

We’re giving one lucky winner the chance to score pieces from our OG drop before they’re even online.

To enter:
✔️ Like this post
✔️ Follow our page
✔️ Tag 2 friends in the comments
✔️ Share this post to your story

🏆 Winner announced May 5th.

Built by Effort.

#giveaway #activewearaustralia #gymwear #builtbyeffort #motivation
@northbrotherfitness

Holy fuck it’s happened, I’m excited and nervous I don’t if I’m going to cry or jump up and down.
I made a label. Something that was never about just making clothes. It was about creating something for real people — bodies that move, bodies that change, bodies that deserve to feel strong, comfortable and seen.

A label that understands no two people are the same. Different shapes, different needs, different stories.

Every piece was thought about with purpose. How it fits. How it feels. How it moves with you.

From an idea… to this moment fuck. We are built by effort

#clothingbrand #newlabels #letsdothis #dreams #builtbyeffort
@northbrotherfitness
@viviennekatherine_

Holy fuck it’s happened, I’m excited and nervous I don’t if I’m going to cry or jump up and down.
I made a label. Something that was never about just making clothes. It was about creating something for real people — bodies that move, bodies that change, bodies that deserve to feel strong, comfortable and seen.

A label that understands no two people are the same. Different shapes, different needs, different stories.

Every piece was thought about with purpose. How it fits. How it feels. How it moves with you.

From an idea… to this moment fuck. We are built by effort

#clothingbrand #newlabels #letsdothis #dreams #builtbyeffort
@northbrotherfitness
@viviennekatherine_

Just another day putting in the work.

No big moment, no spotlight — just showing up, moving well, and doing what needs to be done.

That’s what Built By Effort is about.

NBF gear made for the sessions that build you, not just the ones you post about.
@northbrotherfitness
@crossfitaust
#builtbyeffort #trainingmotivation #trainhard #gymgear #crossfit

Just another day putting in the work.

No big moment, no spotlight — just showing up, moving well, and doing what needs to be done.

That’s what Built By Effort is about.

NBF gear made for the sessions that build you, not just the ones you post about.
@northbrotherfitness
@crossfitaust
#builtbyeffort #trainingmotivation #trainhard #gymgear #crossfit

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About

ABOUT US

North Brother Fitness is where training, community and performance meet.

Whether you're stepping into the gym, joining a class, or wearing our apparel, everything we do is built around one idea — effort creates results. We are built by effort.

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